Ensuring Customer Data Protection: Best Practices for Businesses

UK-based data analytics consultancy, Dufrain, has shared some essential tips for businesses to safeguard their customer data, amidst a growing number of cyber-attacks. Tim Bowes, the Associate Director of Data Strategy at the firm, highlighted that the challenge presents an opportunity for businesses to improve their operational efficiency.

With Data Privacy Day acting as a reminder, Bowes suggested that businesses should assess their data governance and identify areas for improvement. He also emphasized that companies that are transparent about their use of customer data are more likely to gain trust from their customers, resulting in higher opt-in rates for data sharing.